Email is one of the most efficient marketing platforms, and it can be as powerful for nonprofits as it is for conventional companies. The wide variety of email marketing tools make your email marketing processes easy to automate, significantly reducing the time spent on tedious marketing tasks and allowing you to allocate resources to more high-impact projects.
With an effective nonprofit approach to email marketing and integration with other marketing platforms, your non-profit will be able to increase donations by reaching out to new donors and increasing the loyalty of existing ones. Continue reading for useful tips on how your charity can harness the power of email marketing.
Advertise Your Mailing List
People currently communicating with your non-profit are great potential that contributes to turning into future donors, so making it easy for them to subscribe to your communications is crucial. For quick access everywhere you have a web presence, like social media accounts and on your own website, add a link to your sign up page.
You can also use any of these popular sign-up form applications to search for new subscribers at events. These resources make it easy to introduce new members of your audience into your network, keep them up-to-date with your latest updates and ideally turn them into donors.
We are all familiar with the struggles of a cluttered inbox and your subscribers will probably see just as many generic emails as you do. Sending emails that your audience is not interested in would likely cause many of them to unsubscribe or completely ignore the post, so it’s best to customize the emails they receive whenever possible.
For example, if you are organizing an upcoming event for your nonprofit, you may consider prioritizing former event attendants when determining a promotional strategy. Many businesses and nonprofits also offer subscribers the option of selecting the types of emails they wish to receive and opting out of the others.
Analyze and Adapt
No matter how effective your existing approach to email marketing is, there’s no reason it can’t get better. The best email marketers are those who are never completely satisfied with their current outcomes and are always making every effort to improve.
Fortunately, many contemporary email marketing services provide robust analytical resources for assessing efficiency and making educated decisions about future promotions. For example, a low open rate sometimes means that subscribers are not interested in the content, or that your subject line doesn’t catch their attention. A / B checking each other’s emails should ensure you avoid making the same mistake more than once.
Online marketing is a fantastic resource for both companies and not-for-profits, but its unique ability to reach out makes it particularly effective to promote donations. These tips will help streamline your email marketing practices and submit content that keeps your audience engaged and interested in your nonprofit business.
If you want to go deeper into this subject, check out this great BuildApreneur.com e-mail marketing guide